One of CBS’s most anticipated fall dramas, “Person of Interest,” will take civilian surveillance as its theme, and to market it, the network is tapping into the trend of interactive billboards (see a video of one in use below). In addition, the promotion involves social media — on Facebook, fans who “like” the “Person of Interest” page can create an individual dossier with an alias, hometown, list of known associates and other data, pulling from the person’s real posts and photos on the social-networking website.
While the marketing campaign for “Person of Interest” involves digital and social-media elements, the main driver of interest is still television, according to George Schweitzer, president of the CBS Marketing Group. Between now and the show’s premiere on Sept. 22, the network plans extensive promotion during NFL and college football games on CBS. - source
Oooo! That sounds fun! I'll be tuning in... wait!... why don't they just create a t.v. with the billboard's interactive technology. Then I don't have to go all the way downtown to 'participate'! I'd buy that.
Related:
http://techcrunch.com/2011/08/09/google ... on-rioter/
http://www.youtube.com/watch?v=eGCs7TuH ... r_embedded