The Veggie Burger Principle

[Riddick]

If someone told you veggie burgers are the future of food, you’d probably panic. But even if you don’t like veggie burgers, in influencing how Americans eat, and promoting a healthier diet by making healthy choices look and taste passably like the food making us fat today, it’s well worth considering the veggie burger principle: the value of disguising vegetables as an all-American comfort food.

A world full of people with the time, money, and know-how to prepare wholesome meals every day is a great goal. But people want convenient meals, cheap fare, and the foods they grew up with. If America wants to lose its top spot as the world leader in obesity, the veggie burger principle might be our best bet.

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