Panic Sets In As CNN Ratings Plummet
Posted: 07-13-2019 09:36 AM
Remember when CNN was touted as “the most trusted name in news?” Those days are long gone, and the strategy of dogging Donald Trump hasn’t paid off.
In TV Land, ratings are king. The more the network makes a fool of itself, the lower the numbers sink. Its presence as a media giant has been rolling downhill for many years now. And the news just got worse.
CNN is forced to layoff at least 100 employees as the network dwindles -
The Hill media guru Joe Concha told Fox News that CNN’s freefall may not be slowing.Fox News reports:
CNN is suffering a credibility crisis as viewership for the once-proud network continues to crater with no apparent plan in place to fix things anytime soon, according to media watchdogs and insiders.
CNN’s audience shriveled in the second quarter of 2019, averaging only 541,000 total viewers, less than half Fox News Channel’s 1.3 million average. But CNN struggled even more during the primetime hours of 8-11 p.m. ET, finishing as the fifteenth most-watched network on basic cable behind networks such as TLC, Investigation Discovery and the Hallmark Channel. CNN averaged a dismal 761,000 primetime viewers while FNC averaged 2.4 million.
“The numbers warrant concern, yes. Q2 was a particularly news-rich quarter highlighted by the release of the Mueller report and all the aftermath and controversy following it, plus the launch of several high-profile Democratic candidacies including Joe Biden and Pete Buttigieg to propel 2020 coverage into high gear,” Concha said. “It may only get worse in Q3 given the numbers we’re already seeing.”
Officially, CNN didn’t comment on these emerging reports. However, things are dismal, at best.
CNN started off the third quarter with “the network’s lowest average since 2015” when it comes to primetime viewers among the key demographic of adults age 25-54, according to TVNewser. But the network has extended various contributors through the election, indicating that its apparent anti-Trump programming strategy will remain in place for at least the duration of the president’s first term.
“You know the answer,” a longtime CNN employee said when asked if staffers are panicked about the ratings decay before declining further comment.
Another current CNN employee told Fox News that there is widespread concern about the network’s ratings problem, but high-profile hosts such as Anderson Cooper remain unfazed.