Is Oreo About to Be The Next Bud Light?

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Riddick
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Is Oreo About to Be The Next Bud Light?

Post by Riddick » 05-23-2024 12:06 PM

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As a shareholder in Mondelēz, formerly Kraft Foods, the National Legal and Policy Center (NLPC), a non-profit corporate watchdog, is warning the owner of Oreo (and other American household favorites): "Don't make yourself the next Bud Light."

According to a two-page proposal, which NLPC will present to shareholders this week, Mondelēz "irresponsibly" involves itself in politically divisive issues and is deeply embroiled in left-wing activism, consequently creating "reputational and financial risk."

Mondelēz is "playing with fire" by joining forces with far-left gender ideologues, NLPC says. Since at least 2020, the cookie kingpin has been a "proud" partner of PFLAG, previously the national Parents, Families, & Friends of Lesbians and Gays network.

PFLAG actively lobbies against state laws that seek to protect minors from medical butchery & pushes so-called "gender-affirming" procedures onto school-aged children as young as three years old. PFLAG also battles to place pornographic books in public schools and libraries where children can easily access them.

PFLAG characterizes its child indoctrination efforts in public education as a stand against "book banning." In addition to supporting legislation that promotes LGBTQ literature's inclusion in K-12 classrooms, PLFAG co-sponsors a "banned books" website as part of a coalition.

Oreo co-sponsored PFLAG's 2023 National Convention in Washington, D.C. First Lady Jill Biden kicked off the event in an opening address that preceded PFLAG's session on combatting "book bans." U.S. Assistant Health Secretary Dr. Richard "Rachel" Levine was also a speaker there on the "Courageous Love in Trans Healthcare" panel.

As Oreo upped its LGBTQ "allyship" antics, the company hosted a pass-through fundraiser for PFLAG on Oreo's corporate website to boost PFLAG's membership and pool of donors. The first 2,000 customers to join PFLAG, donating a gift of $50 or more, received a limited-edition package of rainbow Oreo cookies.

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Oreo started the rainbow renditions giveaway in 2020 to "reward acts of allyship for the LGBTQ+ community." Customers were called to participate in the "#ProudParent campaign" in order to receive the promotional product. In 2021, Oreo marketed them as "OREOid for PFLAG" boxes, so consumers can "celebrate however you identify."

Wading "unwisely" into controversial waters could prove detrimental to the company's profitability, NLPC cautions. "The political winds have shifted from just a few years ago, yet Mondelēz is still living in the past as if nothing has changed," NLPC Chairman Peter Flaherty said in a press release shared with Townhall.

"Now that the extreme transgenderism push has inevitably progressed to endanger children, corporate involvement in social justice issues is more treacherous than ever."

After the disastrous Dylan Mulvaney campaign, consumers boycotted Bud Light, with the label losing its status as the best-selling beer in the US & AB InBev suffering a 28 percent pre-tax profit dip in the second quarter of 2023. The situation only worsened with hundreds of layoffs. Overall, the toll was roughly $1.4 billion in lost sales.

Similarly, NLPC notes, the Target Corporation featured "tuck-friendly" swimsuits during Pride Month designed for "transgender" customers, and the pandering ploy ended disastrously. Backlash cost the company $10 billion in market value over 10 days, its stock price plummeted, and Target's quarterly sales fell for the first time in six years.

The Walt Disney Company's feud with Florida over parental rights in education—along with its placement of LGBTQ themes in children's programming—caused consecutive quarters of poor earnings. After all, Florida is critical to the company's bottom line.

"Boycotts, silent or boisterous, can arise without warning," NLPC says, citing the three cases as contemporary cautionary tales. "Once [boycotts] gain momentum, the damage can be difficult to contain. InBev, Target, and Disney are learning the hard way."

FULL STORY
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